Transforming
complexity into clarity through design.
With 8+ years of experience leading design for 0-to-1 products and digital experiences across industries, I transform complex challenges into intuitive, user-centered solutions that drive measurable business impact.
About me
Currently a Senior Designer at
Critical Mass
on the Apple
team
Selected Work
Apple
Consumer · Telecom · Mobile · iOS
Four Seasons
Hospitality · Travel · In-FLight Experience
01 / About
Different industries, different design challenges, one constant curiosity.
My passion for thoughtful design has taken me across biotech, healthcare, and consumer technology, collaborating with Apple, Waste Management, Johnson & Johnson, and emerging startups to bring ambitious ideas to life.
02 / Skills
Product Design
UX/UI
User Research
Rapid Prototyping
Interaction Design
Design Systems
Project Management
Product Strategy
Visual Design
Information Architecture
Wireframing
Usability Testing
Accessibility Design
AI-Assisted Design
0-to-1
Art Direction
Scrum & Agile